In politics and marketing, there is a term known as “Astroturfing”.  It is the process of artificially creating a grassroots campaign.  The idea is that the business makes it appear that a groundswell among the people is spontaneously happening.  They want the public to believe that their peers are really making an effort to support […]

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One of the most highly anticipated movies for horror fans was the Friday the 13th remake/reimagining/whatever bullshit word they make up for it.  Even before the movie was announced, speculation was rampant.  Since the film began production, fans were bombarded with jaded set reports, studio-approved images, and bootleg trailers.  The hype machine was in effect, […]

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